Tag: online gambling industry

Revenue Sharing for Online Gambling Affiliates – A Dangerous Proposition

Revenue Sharing Affiliate Deal

When I started as an online poker affiliate in 2005, the most commonly available compensation structure was Lifetime Revenue Sharing (LTR). This model persists in the industry today, having survived a lot of scrutiny over the years. Unlike Cost Per Acquisition (CPA), where an affiliate earns a flat fee for each new customer referred, LTR …

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