Author: Adam Small

Adam Small is an online entrepreneur, focused on affiliate marketing for the regulated online gambling industry in the United States. Adam has co-founded numerous affiliate websites, including PocketFives.com, USBets.com, NJOnlineGambling.com and PennBets.com. Adam lives in the Atlanta suburbs with his wife and three children.

AI Robots, Spin & Go’s and the Future of Poker

January 31, 2017January 31, 2017 | by Adam Small | 2 Comments

It’s been an interesting week in the online poker community. The big news is that four top poker professionals squared off against a robot called Libratus and got crushed. In a less-noted story, for the first time on PokerStars NJ, a Spin & Go paid out $100,000 to first place. These two stories stuck together in my head …

Revenue Sharing for Online Gambling Affiliates – A Dangerous Proposition

January 26, 2017July 23, 2020 | by Adam Small | Leave a Comment

When I started as an online poker affiliate in 2005, the most commonly available compensation structure was Lifetime Revenue Sharing (LTR). This model persists in the industry today, having survived a lot of scrutiny over the years. Unlike Cost Per Acquisition (CPA), where an affiliate earns a flat fee for each new customer referred, LTR …