Author: Adam Small

Adam Small is an online entrepreneur, focused on affiliate marketing for the regulated online gambling industry in the United States. Adam has co-founded numerous affiliate websites, including,, and Adam lives in the Atlanta suburbs with his wife and three children.

AI Robots, Spin & Go’s and the Future of Poker

Artificial Intelligence

It’s been an interesting week in the online poker community. The big news is that four top poker professionals squared off against a robot called Libratus and got crushed. In a less-noted story, for the first time on PokerStars NJ, a Spin & Go paid out $100,000 to first place. These two stories stuck together in my head …

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Revenue Sharing for Online Gambling Affiliates – A Dangerous Proposition

Revenue Sharing Affiliate Deal

When I started as an online poker affiliate in 2005, the most commonly available compensation structure was Lifetime Revenue Sharing (LTR). This model persists in the industry today, having survived a lot of scrutiny over the years. Unlike Cost Per Acquisition (CPA), where an affiliate earns a flat fee for each new customer referred, LTR …

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